If you're a fan of The Amazing Race, you're familiar with the 21st season's grand prize winners, Josh Kilmer-Purcell and Brent Ridge. What is significant about these two? Maybe you've seen their television show, The Fabulous Beekman Boys, on Planet Green or on the Cooking Channel. The reality series is about their attempt at beginning a small goat farm from which they market goat milk soaps and cheeses. The truth is, celebrity chefs are so last year; celebrity farmers, on the other hand, are where it's at.
Eating healthily, eating locally, and eating organically are all "in". Top chefs around the world are sourcing ingredients from small, local farmers who are striving to rebrand farming and remove the unhealthy chemical-sodden stigma that is associated with the occupation.
Consider the new Ocean Spray commercials or the new Lays Potato Chips commercials. What is the setting? Family-run farms. The corporations wish you to think their products are made and packaged on small, idyllic farms, despite the fact that they, like many large brands, are packaged with many additives in large-scale factories. It's evident, though, because they're filming their commercials in such settings, they are aware of what the consumer wants -- pure, whole, untainted foods.
Are you a farmer? Are you interested in treating your seed or fertilizing your crop in a way that is honouring to the environment and your consumers? Consider how our earth and people-friendly products can make you a celebrity farmer in your own right this seeding season: